Project Loom
A confidential D2C storefront — an editorial, headless commerce experience that makes premium products feel premium.
Client
Under NDA
Year
2025
Services
Brand Direction, Headless Ecommerce, Motion
Thebrief
A growing direct-to-consumer brand came to us to move off a generic template and onto a store that matched the quality of their product. Client details are withheld under NDA.
The problem
A cookie-cutter theme made considered, high-ticket products feel like commodities, and the mobile experience was slow and forgettable.
Our solution
We art-directed every product as a story, added buttery scroll and fast two-tap mobile checkout, and built it headless so the storefront and catalogue can evolve independently.
Acloserlook
Thetransformation
A template store where premium products looked ordinary.
An editorial showroom that loads instantly and converts on mobile.
Relatedwork
Nosolutionyet?Bringustheproblem.
You don't need a brief, a spec or even an idea. Describe the challenge you're facing — we'll research it, explore the options and come back with a solution crafted for you.